Gelattina ‘Royal is a band from Bogota, Colombia that reached out to us looking for the restructuring of the graphic identity of the band from their former image. This was done in order to present its new identity at the event, “Nos tocó en un garaje”.
For this project, a new identifier was designed for the band following specific guidelines given by them, and different pieces were created that reflected the music of the band. The base of the identity was created using Bogota jargon and melodic overtones that resembled a superposition of elements.
